Bajaj Auto Debuts Freedom 125: Pioneering CNG Motorcycle Aims to Shake Up Market
Bajaj Auto makes a strategic return to the entry-level motorcycle segment with the Freedom 125, the world’s first CNG motorcycle.
Lessons Learned:
Bajaj’s earlier foray into CNG with India’s first CNG three-wheeler in the 1990s encountered initial hurdles due to a lack of widespread CNG infrastructure. However, with over 6,000 CNG stations now operational across India, Bajaj believes the time is right for a CNG motorcycle.
Freedom from Pump Dependence:
The Freedom 125 offers compelling advantages for riders:
- Cost-Effective: Bajaj claims a substantial 50% reduction in fuel expenses compared to petrol-powered motorcycles.
- Extended Range: The CNG tank provides a 200 km range, with an additional 130 km from the 2-litre petrol tank, for a total of 330 km on a full tank.
- Effortless Convenience: Riders can seamlessly switch between CNG and petrol at the touch of a button.
- Environmentally Friendly: The new motorcycle boasts reduced emissions, and Bajaj advocates for lower tax rates on clean fuel vehicles.
Market Potential and Growth Strategy:
Bajaj targets a significant share of the high-volume 100cc-125cc segment, which accounts for nearly 650,000 units sold monthly in India. Initial production is set at 10,000 units per month with plans to ramp up to 40,000 by year-end. The initial focus is on the domestic market, with potential exports to six countries planned for the future.
A Turning Point for the Industry?
Bajaj hopes the Freedom 125, with its affordability, convenience, and environmental benefits, will be a landmark moment for the two-wheeler industry, mirroring the past shift from scooters to fuel-efficient motorcycles.
Looking Forward:
The success of the Freedom 125 could pave the way for the introduction of more CNG-powered models, further diversifying Bajaj’s offerings.
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This groundbreaking innovation promises significant savings in operating costs and pollution reduction. With this eco-friendly… pic.twitter.com/TLyiLP38At